The MME will develop excellent regional and national PR & marketing by enlisting dedicated service providers and working to a marketing strategy. This work will be a catalyst promotion for Mogale City and will position the Event as a significant experience of the Maskandi Genre.
The MME will deliver an excellent production of the event and attractions. We are ready and flexible. The first year was great and we see the prospect of growing the Brand and Mogale City should be the lead partner and the home of this event.
MME sits within the Gauteng Province economic strategy and underpins the future of its Arts Development by launching and bringing forward its summer season. Demonstrable research is available to prove the Events business case. The first event Data shows that this Event means business, driving increased Gross Value Added through higher Maskandi Followers and increase consumer numbers. The Festival can be used as a vehicle to provide spin-offs for Artist benefits and raise the profile for Icebolethu Funerals .